Editorial

The Bold Brilliance of Crystal Link
Where industrial edge meets refined elegance. The Crystal Link Collection is a statement of strength, adorned with light-catching brilliance.

Bound by time: A Watch for Every Moment
The Bound Collection redefines timeless design with sleek lines, a curved rectangular case, and a seamless fit. A watch made to move with you.

Classic Multi-Eye: A Watch That Tells More Than Time

The Iconic Automatic: Where Design Meets Function
The Iconic Automatic brings you unmatched quality, featuring an elegant enamel dial and an advanced self-winding mechanism.

Pavé Perfection: Subtle Sparkle for Every Occasion
The Pavé Collection captures the essence of understated elegance with close-set crystals for added brilliance.

Inside the craft
Designed to stand the test of time
With a legacy of Swedish craftsmanship, our collection embodies minimalist design, precision, and timeless elegance.

How to Wear a Watch with Long Sleeves
A watch should feel like a natural part of your outfit. Long sleeves don’t have to get in the way, but they do affect how the watch sits on the...

How to Wear Men's Bracelets with a Watch
A watch and a bracelet can complement each other beautifully, adding personality and style to the wrist. The key is balance—choosing materials that work well together, finding the right fit,...

Can Women Wear Men’s Watches?
Absolutely. Watches have never truly belonged to one gender or the other—and today, more women are choosing men’s watches for their bold design, confident presence, and timeless appeal. From oversized...

On Which Wrist Should a Man Wear His Watch?
A watch is a part of your personal style – a reflection of who you are. But when you first start wearing one, a common question comes up: Which wrist...

The best watch band materials for every activity
The right watch band doesn’t just complement your outfit—it also needs to fit your lifestyle. From intense workouts to office meetings, choosing the right material makes all the difference. Here’s...

The Wedding Edition
Whether you're a wedding guest or a bridesmaid looking for the perfect wedding jewelry or a meaningful gift, we've got the pieces for the big day and beyond. From minimal...