In order to become a successful Daniel Wellington Ambassador, it’s very important that your posts are good and optimized in various ways.​​

This will help your posts to get more reach and engagement, which will lead to that your DW code will get more sales, which means that you will get rewarded with more cash, free products, gift cards etc.

  1. How to create and post attractive Image & Video content that maximizes your reach and engagement 

  2. The importance and magic with Instagram Carousel Posts

  3. Good captions in your posts are vital and will lead to more sales​​

  4. How to get more reach and sales by using Instagram stories


IMPORTANT: WE STRONGLY RECOMMEND YOU TO READ THROUGH/WATCH THIS GUIDE ON A LAPTOP/IPAD INSTEAD OF A PHONE, TO MAKE SURE THAT YOU WILL SEE ALL IMAGES AND GET A GOOD OVERVIEW.​​

1. HOW TO CREATE AND POST ATTRACTIVE IMAGES & VIDEO CONTENT THAT MAXIMIZES YOUR REACH AND ENGAGEMENT 

Always make sure to follow these 7 steps:

  1. Post vertical, large images that are utilizing the optimal Instagram 4:5 dimensions.
  2. Take photos that are clear and in high quality (don’t forget to clean your camera lens before taking your photos) 🙂 
  3. Use good lighting when taking your photos​
  4. Make sure that your DW products are clearly visible ​
  5. Add a geotag in your posts. Posts with geotags get up to 79% more engagement.​
  6. Use line breaks in your captions, to make it easy and clear for your viewers to read your important information​.
  7. Tag @danielwellington in the photos in your carousel posts / Reels ​

4 examples of good images:

A must-do: Using vertical, large images (and videos) for more engagement and visibility​

Images (and videos) utilizing the Instagram vertical dimensions of 4:5 outperform horizontal photos significally, which is very logical since they simply take up so much more space on the feed (and draw more attention).

Note the big difference in how images appear on the Instagram feed when not utilizing the vertical dimensions vs. when optimizing the sizing:

An example of a post which is not optimal​

  • Low quality of the image. Blurry and not clear. Not highlighting any product details.​

  • Cropped/small image. Not a vertical, large image that are utilizing the Instagram 4:5 dimensions
    ​
  • No geotag.​

  • No @danielwellington tag​

2. The importance and magic with Carousel Posts

Carousel Posts (many images/videos in the same post) on Instagram are outperforming ”normal” posts with only a photo or a video significally, ​when it comes to engagement and reach.​​
Carousels are more interactive than single photos, so people tend to spend more time engaging with them. ​​

  • When using all 10 carousel slides, the average engagement reaches the highest rate​.

  • Carousels that mix images with videos bring the highest engagement rates per post. Carousel videos receive significantly more comments. 

  • ​Including ‘swipe left’ in the caption in Carousel Posts brings the average engagement rates even highe​r.

When posting your Carousel Posts, make sure to include different kind of images;

* Lifestyle / Outfit / Style  ​
* Profile / Portrait - showing face and products closer​
*Product close-up​
* Product even more close, highlighting product details ​​

The more DW products you include in your post, the better.

For example - great if you can show both watch, jewelry, accessories and gift packaging / gift bag in the post.​

An example of a great carousel post, where both DW watch and jewelry are shown in a good way - taken with a professional camera:​​​